Vinshape - Your brand's blueprint

Based on a rigorous market scan and thorough understanding of your brands's current equity, Vintegra will help you define your brand's proposition or re-engineer it when necessary.

The foundation of Vintegra's branding process, Vinshape first moulds the Vintellity of your brand. The Vintellity of a brand has two facets: personality (brand behaviour) and intelligence (brand capabilities). It is the foundation on which the Vintegra Arrow is built in an interactive workshop involving both Vintegra's senior leadership and yours. At the end of this workshop, the brand blueprint will be created and captured as the Vintegra Arrow, which outlines:

• The core target customer for the brand
• The heritage of the organization
• The category and input intelligences
• Brand Personality - this expresses the Brand Behaviour
• Core and Peripheral values of the brand
• Brand Essence
• The functional and emotional promise of the brand
• Brand positioning statement

By harnessing your people and your design thinking and creativity, the Vintegra Arrow will help your brand stand out from the other brands in the market, and make an unique offering to the consumer by establishing your brand's relevance and strengthening its emotional connect with its customers.

Further, the Vintegra Arrow is your brand blueprint and will serve as your guide and reference point for all activities related to the brand. This includes key decisions in terms of products, distribution, pricing, advertising, PR, activation and other communication. It will help you decide the look and feel of the brand and be your primary means of briefing the advertising agency, activation agency and digital marketing agency.